About Us

We’re Re-tape®

Meet The Founder

Bob Jackson

The visionary founder of automotive Paint Protection Film under the original brand Armourfend in the UK and the United States, including the worlds first precision-designed CAD patterns/template library, numbering and guideline system. Now incorporated by the worlds leading automotive manufacturers installing PPF in-house, increasing production efficiencies.

Leveraging decades of experience and technology, Bob Jackson, the key force behind the rise of XPEL in the UK and Europe, is once again leading innovation in the automotive industry. Jackson announces a new technical advancement, addressing a long-standing challenge within the automotive sector.

Introducing, Re-tape® – a smart solution to a long-standing problem in the automotive sector.

How to reapply a vehicles rear/wing badges avoiding the need to buy costly new ones, after the vehicle has received Paint Protection film, vinyl wraps or bodyshop work.

Re-tape® offers a considered solution, with precision-engineering, utilising CAD software with OEM grade adhesive tape. Every Re-tape® design mirrors each badge’ outline with millimeter accuracy. Designed to ensure a clean, accurate reinstallation.

“Replace the tape, not the badge.

Re-tape®

Our Values

The standard behind every badge we retape.

1. Originality Preserved

Keeping the originals in play.

We replace the tape on OEM badges, so they can return to the vehicle exactly as they arrived from the manufacturer

2. Quality Without Compromise

OEM Factory-level finish, every time.

Every badge is meticulously cleaned, Retape® is applied, then your badge is thoroughly quality-checked for perfect adhesion and alignment.

3. Circular Thinking

Re-tape®. Renew. Reuse.

By re-applying the original badges using Retape®, we’re supporting a circular economy, keeping useable badges in use longer.

4. Small Change, Big Impact

Lower impact starts here.

Choosing Re-tape® reduces land fill waste and cuts emissions across the automotive industry by 95% compared to buying new badge’s.

5. Craft Meets Technology

Precision powered by innovation.

We blend hands-on care with cutting edge technologies to deliver consistent, professional results.

6. Fast. Simple. Effortless.

72 hour turnaround from receipt of badge.

Our streamlined process, combined with reliable couriers keep everything on-track.

7. Trusted by Professionals

Designed by industry innovators for industry professionals.

PPF, vinyl, and bodyshop specialists rely on for accuracy, efficiency, and consistancy.

Replace the tape, not the badge.

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